Monday, March 12, 2018

How much does an average website cost?

Ah, the age-old question whose definitive answer has eluded us for over two decades, "How much does an average website cost?"

Being from the computer programming world at the time when websites were first being created, this question has obviously come across my radar on numerous occasions. When I first started building websites, it was me asking the question. Now, after 20 years in the website business, I believe I have answered this question more times than the Army asked me my Social Security number (and that's a lot).

It was 1996 and the popularity of the public web was growing rapidly with aol and yahoo leading the way. I worked for a small internet magazine in Oklahoma and had an idea for a website. My idea was to take a database of local businesses with websites and stick them into a searchable online website. I couldn't find a designer that could do what I wanted to do, let alone a cost estimate.  Thus began my journey to learn html, php and sql; the languages required to make my local search engine a reality.

Once I learned how to create websites, I was able to approach other businesses to offer my help in setting up a website. I knew I could help, but had no idea what to charge for a website. One of the first websites I built for money went for just $100 to a Canadian cleaning and restoration company. There were several in that range and slightly higher in the beginning.

As the demand for websites grew, it was obvious that I needed a consistent way to estimate the cost of building a website for our customers, especially since that age-old question kept popping up, "How much does an average website cost?" Well, I couldn't answer that question because there wasn't much research posted on the web yet. We knew what WE would charge for a website, but we thought it would be nice to know how our prices compared to other development companies around the U.S. By this time we had decided to charge for our work on a per hour basis and we had a really good idea how many hours each part of a website takes us. Therefore, as we have done so many times, we built a way to estimate the cost of building a website and called it Website Estimator.

Now, saying all that, we have seen website designers and design companies come and go over the past 20 years. We've paid attention to what many of them are charging and have gathered our own data. Now armed with our own findings we are once again curious, 'What does the average website cost?' We want to know if our prices are in line with the rest of the country. Finally, and I mean finally, I have found what I have been looking for.

A recent google search reveals that several different sources are reporting average website prices similar to what we have been charging for the past 10 years, well kinda.  You see, for years the averages we found being reported were absolutely ridiculous. Prices like $1,000,000 for a website... WAIT... yes, like the ACA website that cost us all a cool $2 Billion. I would've built that website for $2 Million and saved us all $998 Million. So all in all we have ignored the estimates we've found, UNTIL NOW.

We found that multiple sources are reporting that an average business website costs $2,000 - $3,500. With custom programming, database integration and a custom CMS (Control Panel), the estimates average $9,000 - $16,000.

Our final answer is still, 'it depends', but at least we have several sources who are using logical variables and are coming up with logical prices. Further research has determined that the average hourly rate that most of the estimates are based on are around $100 per hour with websites taking from 20 to 100 hours or more to complete all facets of a complete website development and launch.

I hope that our research has helped you understand that age-old question that eluded us for so long.  Like I said, our answer is usually, 'from FREE to $10,000' or 'it depends'. If you have questions on how much a website would cost your company or project, please give me a call or drop me an email. I'd love to answer any questions you might have.

Tuesday, January 2, 2018

#2 Our New Direction

Hale Multimedia began in 1998 as Hale Broadcasting and Website Design before the official name change in 2004.

From the beginning, our emphasis has been on two primary areas; radio broadcasting and website design, as the name implied. For the past twenty years, they have operated independently of one another. Howard Hale handled the radio network and Brian and Andi Hale handled the website business.

Entering his 80's, Howard continues to amaze us all with his ability to ask the right questions and then listen intently as his guests share their knowledge and experience with his loyal listeners on his 3 daily radio programs. Howard also loves to raise, train and sell quarterhorses in his spare time.

The time has come for us to help with the radio network management and broadcast duties at Hale Broadcasting, so you will be hearing more of Brian on the radio.

Our 3 daily radio programs are The Harvest Report, The Horseman's Corner and The Cattleman's Corner and can be heard anytime online at

For coverage maps and sponsorship information on our Harvest USA Radio Network, visit

#1 The Year in Review

January 1, 2018

Happy New Year everyone!

I am just sitting here reflecting on 2017 listening to Floyd's "Great Gig in the Sky". For some reason, Pink Floyd never seems to fail in setting the mood.

It was a crazy year in many regards, but then again, we are the Hales, and we are in the website / media business after all, so it's somewhat expected.

Security upgrades and a Solar Eclipse dominated the headlines for our most recently completed trip around the sun.

The year began with a few quirks and by March we felt the server wasn't performing the best.

Prior to May of 2017 we had our website business running on a server that was built in 2008.  We felt it was time for a new server so we upgraded to a machine that has a processor that is twice as fast and has 4x as much RAM (memory). We also doubled our hard drive (storage capacity) and our server company has all of our websites and data backed up 5 times daily, as opposed to once a week before.

In August we realized the need to upgrade our DNS or Domain Name Server, so that upgrade took place as well.

Shortly thereafter, Andi began exploring a security upgrade to all our website contact forms that recently became a requirement on our new, more secure servers.  She was able to upgrade several of our clients before the end of the year, but still has some remaining. The cost for each secure form was going to be $50 per month each! However, we found a way to cost-share it out so that it only runs $25 per year for each secure form on the website.

In November we decided to offer full 256 bit encryption SSL certificates for $99 per year (installed). Having an SSL certificate installed on your domain makes your site more secure and shows the https or padlock on some browsers.

We've been in business for 20 years now and we are looking forward to continuing to serve our friends and clients this coming year!